OUR STORY

Our Story

Rustic Lace began in 2014 with a simple idea and a whole lot of heart. Founded by Angella Fielder in the country town of Tamworth, NSW, the boutique started in the front of her husband’s fabrication shed — with just a few shelves, a small collection of pieces, and a dream to do things a little differently.

What followed was a journey built on passion, determination, and a love for connecting with customers face to face. From day one, Rustic Lace has been packed into trailers, unpacked under marquees, and driven across the countryside — from early mornings and late nights to many, many miles on the road. Pop-up shops and field days became the heart of what we do, bringing Rustic Lace to towns big and small and building a beautiful community along the way.

As the dream continued to grow, so did the brand — and eventually, Rustic Lace opened its very own storefront in Tamworth. A space where customers can slow down, browse, chat, and feel right at home.

Today, Rustic Lace is more than just a boutique. It’s a place for all women — whether you're from the country, the coast, or the city — to find pieces they love, gifts that feel thoughtful, and homewares that make any space feel special.

A Note from Ange:
“The best part of Rustic Lace has always been the people. I’ve loved every late-night pack up, every early start on the road, and every pop-up shop where I get to catch up with the beautiful faces who support us. It really does feel like one big Rustic Lace family — and I’m so proud of how far we’ve come.”